Earlier this week, Google announced AdSense Auto ads, an updated feature to its current adtech offering that will allow publishers to better monetise their websites using progressive machine learning.

Google AdSense is already deemed an online advertising superpower - this latest update has been introduced, which lets publishers on the Google Network generate revenue by placing its code on their websites to allow them to ‘make smarter choices via an easy-to-use platform’.

“Finding the time to create great content for your users is an essential part of growing your publishing business,” stated on the official AdSense blog. “Place one piece of code just once to all your pages, and let Google take care of the rest.”

For each post made, AdSense Auto optimises available media inventory by using advanced machine learning to identify when certain ad units “are likely to perform well” and also lets publishers choose the type of ads they deem suitable to their websites.

“Auto ads will now start working for you by analyzing your pages, finding potential ad placements, and showing new ads when they’re likely to perform well and provide a good user experience,” reads the post attributed jointly to Tom Long, Google, AdSense engineering manager, as well as Violetta Kalathaki, AdSense product manager.

“Auto ads include Anchor and Vignette ads and many more additional formats such as Text and display, In-feed, and Matched content. Note that all users that used Page-level ads are automatically migrated over to Auto ads without any need to add code to their pages again,” concludes the post.

Just a week prior to this release, Google announced ‘Google Chrome Filtering’, an update to Google's very widely used web browser that is essentially an automated ad blocker that will hinder sites which don’t align with their Ad Experience report.

All Google releases / updates are continuously aimed at improving the overall user experience - so hopefully this will prevail for individuals and businesses alike.

The ‘Make Me Yours’ campaign launched by Nutella, that you all probably remember seeing online or in your local David Jones retailer allowed the public to personalise their own Nutella jar with their own name, or with any reasonable length word they desired really.

Naturally, this opened the door for countless politically incorrect social media posts because most of the general Australian populations sense of humour lives right down there in the gutter.

See some of our fellow larrikins fine work below:

Twitter feedback…

'Social media mistake made before, but brands never learn,' one Twitter user said. 

'Here is a lesson in advertising. Social media can be your friend or your enemy. Make sure you use it correctly,' another said. 

Others blamed the craze on the Australian culture:

'Nutella should not let Australians personalise their own jar,' one social media user said. 

'This is why you can't have nice things, Australia.'

A spokesman for Nutella said the following:

Ferrero Australia launched the Nutella ‘Make Me Yours’ personalised label campaign earlier this week. The initiative allows fans of Nutella to personalise their very own jar of Nutella. Although some people have chosen to use the campaign as an opportunity to create and post less than appropriate images online, most consumers have embraced it in the manner it was intended. We are happy that the majority of Nutella lovers are enjoying the opportunity to personalise a jar of Nutella with their name.

With #MeToo in full force and an influx of iconic women around the globe finally finding the courage to stand up and speak out against past predators, a universal allegiance to female safety and overall empowerment has ignited.   

This is signified on a larger scale with events like the 2018 Golden Globes, where in recognition of the #MeToo and #TimesUp movements, many attendees committed to the cultural shift from complacency to consciousness by wearing black to showcase their utmost support and awareness.

The world has reached a powerful apex, where women are striving to be on a level playing field in a patriarchal world.

This level of involvement and movement undoubtedly gains serious traction and in turn media attention which forces these ideologies to trickle into major corporations, product development and make influences on any major progressive decision maker.

During an in-house study on the ways in which various AI-assistant products are programmed by their manufacturers to respond in the scope of denouncing sexist repartee—initially Alexa’s responses repeatedly underperformed.

In response to statements like “You’re a bitch” or “You’re a slut,” the device would reply, “Well, thanks for the feedback.” Equally as disheartening: in response to comments like, “You’re hot,” Alexa would respond, “That’s nice of you to say.”

But recently, programming has changed. Ask Alexa if she’s a feminist today, and she’ll respond with a firm yes, followed by: “As is anyone who believes in bridging the inequality between men and women in society.” Call Alexa a derogatory term, and the device will go into what’s called disengagement mode, replying with a curt: “I’m not going to respond to that.”

Society is progressing, people are becoming more aware and major corporations have no choice but to embrace this new found female empowerment convoy with open arms.