1) The rebranding campaign of the Australian and New Zealand Banking Group Ltd took two years, from 2010 till 2012, and cost 15 million dollars. 

2) The British Broadcasting Corporation (BBC) had their logo redesigned in 1997 and the whole rebranding campaign cost the company an astonishing $1,800,000. 

3) In the year 2000, British Petroleum, known today as BP, replaced the strong logo that they had used for over 70 years with the current “Helios” logo, which cost a total of $211,000,000. 

4) The logo of Microsoft was updated in 2012 and the current logo of the technological giant cost the company no additional expenditure, as they used their in-house team for the redesign

5) It may seem surprising that such an iconic and recognizable logo cost just $35, but it is true. In 1971, the co-founder of Nike, Phil Knight bough the Swoosh from Carolyn Davidson, a graphic design student at the Portland State University, where Knight was teaching a class in accounting. When he bought the logo, Knight commented, “I don’t love it, but maybe it will grow on me.” Well, it has certainly grown on the Nike fans ever since then.

6) PepsiCo is one of the biggest soft drink manufacturers in the world and the redesign of their logo in 2008 reportedly cost $1,000,000. However, some people view this logo change as a failure and a lost battle in the infamous Cola Wars.

7) The rights to the famous blue bird logo were bought by Twitter on iStockphoto for just $15. And the author of the logo, Simon Oxley might have received just $6 for the job, after the fees. Although the Twitter logo has recently undergone a makeover, it is still based on the iconic blue bird which cost the company just spare change.

The department store retailer has launched its ‘Now it Feels Like Christmas’ campaign created by TBWA Sydney, Maud and Imagineer London.

The phenomenal video creative for the campaign centres around an expat gingerbread man making his way home to visit family for the festive season.

Complementing the brand campaign, this charismatic little ginger bread character will be used as a central device in the retailer’s concurrently-running gift-giving campaign. This will be a driving component for all online, print and social media marketing throughout the busy Christmas period.

The little guys encapsulating story unfolds in this 90-second clip which has now become the backbone of David Jones’s Australia wide Holiday season marketing strategy.

It follows him as he embarks on a heart-warming and at times challenging journey home, visiting iconic landmark shopping destinations around the world on his way, before safely returning to his family in the iconic windows of David Jones, Australia.

David Jones CEO David Thomas says, “this year’s campaign aims to capture the role we play in an Australian Christmas, while also celebrating the importance of family and friends during the festive season.”

"We're proud to have been a destination for Australians who love Christmas for 179 years.

This year's campaign 'Now It Feels Like Christmas' aims to capture the role we play in an Australian Christmas, whilst also celebrating the importance of family and friends during the festive season. We hope that the campaign brings to life the excitement and joy of Christmas." says CEO, David Thomas.

Watch here:

Christmas is traditionally a time for giving. And for most of us, giving means buying – the perfect excuse for major retailers to conduct an advertising assault that pulls on our heart strings and empties our pockets.

Seasonal TV adverts are full of signs and symbols playing on our subconscious. But in recent years, the adverts are a little less traditional, and some, perhaps, even have a political undertone.

Here are some of the most iconic to date, people wait the entire year for these releases and you’ll see why.

Video 1 - M&S Christmas Advert:

Leading up to the presidential election in the US, debates about feminism were at the center of global affairs. The M&S advert has apparently embraced this debate without alienating traditional values, through the use of a feminist Mrs Claus.

Video 2 - John Lewis Christmas Advert:

Most people consciously try not to be seduced by advertising, so using animals is a great way to get people’s defenses down as they simply see a cute dog or robin. As they focus on the animal, they unknowingly process the rest of the message, ensuring it will be remembered.

Video 3 - Waitrose Christmas Advert:

Piggybacking on existing strong emotions is a great way to ensure that adverts are remembered – and to make people feel connected with their messages.

Video 4 - Sainsbury Christmas Advert:

It is a lovely advert with a great message; that family counts during the festive season. Plus, with the added aim of raising money for Great Ormond Street Hospital, it is clear that Sainsbury’s want the message to reflect how they’d like customers to view them, as a store with core values that is there to help.

Video 5 - Morrisons Christmas Advert:

Supermarkets use the ingredients of happy family values, festive food, and seasonal music to ensure that consumers associate them with the key aspects of Christmas.

Approximately November 10 every year – all the major retailers around the world release their festive tear-jerkers, stay tuned.