When campaigns that give the public the power to personalise, go wrong.

The ‘Make Me Yours’ campaign launched by Nutella, that you all probably remember seeing online or in your local David Jones retailer allowed the public to personalise their own Nutella jar with their own name, or with any reasonable length word they desired really.

Naturally, this opened the door for countless politically incorrect social media posts because most of the general Australian populations sense of humour lives right down there in the gutter.

See some of our fellow larrikins fine work below:

Twitter feedback…

'Social media mistake made before, but brands never learn,' one Twitter user said. 

'Here is a lesson in advertising. Social media can be your friend or your enemy. Make sure you use it correctly,' another said. 

Others blamed the craze on the Australian culture:

'Nutella should not let Australians personalise their own jar,' one social media user said. 

'This is why you can't have nice things, Australia.'

A spokesman for Nutella said the following:

Ferrero Australia launched the Nutella ‘Make Me Yours’ personalised label campaign earlier this week. The initiative allows fans of Nutella to personalise their very own jar of Nutella. Although some people have chosen to use the campaign as an opportunity to create and post less than appropriate images online, most consumers have embraced it in the manner it was intended. We are happy that the majority of Nutella lovers are enjoying the opportunity to personalise a jar of Nutella with their name.