Google announces NEW AdSense Auto ads designed to ‘take care of the rest’.

Earlier this week, Google announced AdSense Auto ads, an updated feature to its current adtech offering that will allow publishers to better monetise their websites using progressive machine learning.

Google AdSense is already deemed an online advertising superpower - this latest update has been introduced, which lets publishers on the Google Network generate revenue by placing its code on their websites to allow them to ‘make smarter choices via an easy-to-use platform’.

“Finding the time to create great content for your users is an essential part of growing your publishing business,” stated on the official AdSense blog. “Place one piece of code just once to all your pages, and let Google take care of the rest.”

For each post made, AdSense Auto optimises available media inventory by using advanced machine learning to identify when certain ad units “are likely to perform well” and also lets publishers choose the type of ads they deem suitable to their websites.

“Auto ads will now start working for you by analyzing your pages, finding potential ad placements, and showing new ads when they’re likely to perform well and provide a good user experience,” reads the post attributed jointly to Tom Long, Google, AdSense engineering manager, as well as Violetta Kalathaki, AdSense product manager.

“Auto ads include Anchor and Vignette ads and many more additional formats such as Text and display, In-feed, and Matched content. Note that all users that used Page-level ads are automatically migrated over to Auto ads without any need to add code to their pages again,” concludes the post.

Just a week prior to this release, Google announced ‘Google Chrome Filtering’, an update to Google's very widely used web browser that is essentially an automated ad blocker that will hinder sites which don’t align with their Ad Experience report.

All Google releases / updates are continuously aimed at improving the overall user experience - so hopefully this will prevail for individuals and businesses alike.