How being basic on Instagram stories can really affect your brands credibility

The Instagram stories feature has overtaken snapchat by a landslide with over 200mil users per day; this is a major win for Facebook who have been competing with the app since its emergence.

We all know Instagram revolves completely around being aesthetically pleasing, hilarious and helpful – which is why staging a singular shot has the capacity to take up a gigabyte in your camera roll.

There is a proven engagement increase for profiles when they are actively posting on their Instagram story as well as their actual profile.

In our reality TV, social media creeping, YouTube make-up tutorial inclined world, people naturally want to have backstage access to what’s going on in your world or your “brands”.

This is what gains organic traction for your brand and has the potential to make or break you to a viewer.

A rule of thumb is to maintain your level of posting quality across both aspects of the app; this encapsulates general aesthetic, keeping it timely, brand alignment and cultural awareness.

Here are prime examples of brands that utilise their Instagram stories in inspiring ways.