7 Most Iconic Logos / Rebranding Campaigns in the World

1) The rebranding campaign of the Australian and New Zealand Banking Group Ltd took two years, from 2010 till 2012, and cost 15 million dollars. 

2) The British Broadcasting Corporation (BBC) had their logo redesigned in 1997 and the whole rebranding campaign cost the company an astonishing $1,800,000. 

3) In the year 2000, British Petroleum, known today as BP, replaced the strong logo that they had used for over 70 years with the current “Helios” logo, which cost a total of $211,000,000. 

4) The logo of Microsoft was updated in 2012 and the current logo of the technological giant cost the company no additional expenditure, as they used their in-house team for the redesign

5) It may seem surprising that such an iconic and recognizable logo cost just $35, but it is true. In 1971, the co-founder of Nike, Phil Knight bough the Swoosh from Carolyn Davidson, a graphic design student at the Portland State University, where Knight was teaching a class in accounting. When he bought the logo, Knight commented, “I don’t love it, but maybe it will grow on me.” Well, it has certainly grown on the Nike fans ever since then.

6) PepsiCo is one of the biggest soft drink manufacturers in the world and the redesign of their logo in 2008 reportedly cost $1,000,000. However, some people view this logo change as a failure and a lost battle in the infamous Cola Wars.

7) The rights to the famous blue bird logo were bought by Twitter on iStockphoto for just $15. And the author of the logo, Simon Oxley might have received just $6 for the job, after the fees. Although the Twitter logo has recently undergone a makeover, it is still based on the iconic blue bird which cost the company just spare change.