David Jones launches heartfelt 'Now It Feels Like Christmas' campaign for all the Aussies abroad yearning for home on Christmas.

The department store retailer has launched its ‘Now it Feels Like Christmas’ campaign created by TBWA Sydney, Maud and Imagineer London.

The phenomenal video creative for the campaign centres around an expat gingerbread man making his way home to visit family for the festive season.

Complementing the brand campaign, this charismatic little ginger bread character will be used as a central device in the retailer’s concurrently-running gift-giving campaign. This will be a driving component for all online, print and social media marketing throughout the busy Christmas period.

The little guys encapsulating story unfolds in this 90-second clip which has now become the backbone of David Jones’s Australia wide Holiday season marketing strategy.

It follows him as he embarks on a heart-warming and at times challenging journey home, visiting iconic landmark shopping destinations around the world on his way, before safely returning to his family in the iconic windows of David Jones, Australia.

David Jones CEO David Thomas says, “this year’s campaign aims to capture the role we play in an Australian Christmas, while also celebrating the importance of family and friends during the festive season.”

"We're proud to have been a destination for Australians who love Christmas for 179 years.

This year's campaign 'Now It Feels Like Christmas' aims to capture the role we play in an Australian Christmas, whilst also celebrating the importance of family and friends during the festive season. We hope that the campaign brings to life the excitement and joy of Christmas." says CEO, David Thomas.

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